GEICO Careers 2019 Homepage
The GEICO Careers 2019 homepage was a complete redesign that brought the Careers site in line with GEICO's "G4" facelift, utilizing the company's new corporate Design Kit styles and standards. This brought about consistency to the Careers web property, ensuring that users had a "connected" experience while navigating from the main geico.com site.
In addition to attracting prospective candidates, a major initiative of the new Careers homepage was to better illustrate a candidate's journey through the various career paths offered. This was achieved with a content rewrite on all job opportunity pages that a user would visit before entering the application process. The new homepage highlighted jobs targeted by geolocation, testimonials, and a new hero video displaying GEICO associates in all different fields.
The Careers homepage introduced several new optimization opportunities. CDN caching for the hero video, selective image loading and formats (ex. webp), as well as displaying only geo-targeted jobs were just a sample of the speed improvements employed on this project.
